Explain how “click-and-mortar” type electronic retailers may have an advantage over “pure play” electronic retailers with respect to the following. Provide some details in support of your answer by keep in mind the following two aspects

a) exploiting two channels to close one transaction.

b) leveraging low customer acquisition costs.

Answer rating: 100% (QA)

Clickandmortar electronic retailers refer to businesses that have both an online presence and physical stores while pure play electronic retailers ope... View the full answer