Question: Explain how consumers process new information, store it in memory, and then recall the information at a later date. Be sure to describe the steps

Explain how consumers process new information, store it in memory, and then recall the information at a later date. Be sure to describe the steps in and describe


1) the conventional theory of memory process, 


2) the associative memory theory, and 3) the spreading activation model.

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1 Conventional Theory of Memory Process Encoding This is the initial process where sensory information is transformed into a form that can be stored i... View full answer

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