Explain how the franchise relationship works. 5 Marks

What do franchisors select candidates to do? 5 Marks

What are the important elements about a franchise that a potential franchisee should understand (4 things)? 3x4 12 Marks

What is the most important fundamental principal for the success of a franchise and WHY? 10 Marks

How is this enforced? 4 Marks

From the perspective of a franchisee rank the benefits according to what you think is the most important to the least important

	An established brand and proven business model
	Mass purchasing power
	Co-operative advertising
	Operational support and training
	R&D, marketing new products and services
	Access to financing and site selection