Question: Explain how value is created from a firms resources and capabilities. Pick any pair of well-known rival companies (such as Nike/Adidas, Boeing/Airbus, and Hilton/Marriott) and

Explain how value is created from a firm’s resources and capabilities. Pick any pair of well-known rival companies (such as Nike/Adidas, Boeing/Airbus, and Hilton/Marriott) and explain how one outperforms another. What does each need to do to remain competitive?

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