Question: Explain how value-expressive influence {The individual feels that the purchase or use of a particular brand will enhance the image others have of him or

Explain how value-expressive influence {The individual feels that the purchase or use of a particular brand will enhance the image others have of him or her. The individual feels that those who purchase or use a particular brand possess the characteristics that he or she would like to have. The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand. The individual feels that the people who purchase a particular brand are admired or respected by others. The individual feels that the purchase of a particular brand would help show others what he or she is or would like to be (such as an athlete, successful businessperson, or good parent).} applies to the Apple iPhone. 450 words.

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