Explain how you plan to sell your products or services. You do not need to cover marketing activities here - that is, how you are going to attract potential customers. Focus instead on how you will turn those prospects who express interest - the people who visit your store, who sign up for your newsletter, who ask for an estimate - into paying customers. For a simple business, such as a food truck, that is pretty simple. You might want to talk about the payment methods you accept and any order tracking tools you are using. For a sales-heavy business like insurance or enterprise software, talk about the nuts of bolts of the sales process, How will vou nurture leads of the sales process. How will you nurture leads to get them ready to close? What kind of staffing do you need? Do you have a commission structure? Sales territories? Quotas? Also, describe any key sales activities that you will use to build and maintain your sales pipeline, such as prospecting calls and emails, networking events, trade associations