Explain how your consumer would be proceed in the purchase process for the product?

(note:The product is an application in Android and iOS that use for helping people who have psychological issues due to COVID-19)

Explanation:

Psychographic Segmentation

Psychographic segmentationcategorizes audiences and customers by factors that relate to their personalities and characteristics.

Psychographic Market Segmentation Examples

Personality traits

Values

Attitudes

Interests

Lifestyles

Psychological influences

Subconscious and conscious beliefs

Motivations

Priorities

Psychographic segmentation factors are slightly more difficult to identify than demographics because they are subjective. They are not data-focused and require research to uncover and understand.

This will help in targeting the customers who are very much affected by the Covid-19 scenario going on.

If a person is habitual of travelling and going out but is stuck at home must need to use this app to calm his/her mind from the things going on.

Such things can be identified from the psychographic segmentation.

Geographic Segmentation

Geographic segmentation is the simplest type of market segmentation. It categorizes customers based on geographic borders.

Geographic Market Segmentation Examples

ZIP code

City

Country

Radius around a certain location

Climate

Urban or rural

Geographic segmentation can refer to a defined geographic boundary (such as a city or ZIP code) or type of area (such as the size of city or type of climate).

By this segmentation you can identify the area in which COVID-19 is much more active, people living in these area might need help in fighting the situation mentally and get out of the depression coivd-19 has spread.

You can target the audience by finding out the maximum affected area and focus on those audience.

Demographic Segmentation

Demographic segmentation is one of the most popular and commonly used types of market segmentation. It refers to statistical data about a group of people.

Age

Gender

Income

Location

Family Situation

Annual Income

Education

Ethnicity

Where the above examples are helpful for segmenting B2C audiences, a business might use the following to classify a B2B audience:

Many people have lost there jobs which have affected them mentally, this app can use the demographic data and find out the audience by using job, income, age data.