Question: Explain in a few pargraphs what is good information and what is missing from the plan outline below. Project Definition Who are we? Red Bull

Explain in a few pargraphs what is good information and what is missing from the plan outline below. Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Explain in a few pargraphs what is good
Project Definition Who are we? Red Bull is an international energy drink company who's main philosophy is to "vitalize the body and mind" by increasing performance, concentration, and vigilance. What are we trying to market? Red Bull energy drink Why China? China has entered the global market and open its doors to foreign companies and businesses. China has opened new platforms for businesses to enter into the Chinese market. Environment (Cultural and Economic Analysis) China's Hofstede Index Success oriented Low uncertainty avoidance National and Individual's Economy China's Dominant Economy Players Market Attractiveness Analysis Target market is embracing thousands of new products Consumption of carbonated and soft drinks findings Competitors: UPOWER and Cuba Herbal Energy Group Adaptation of Red Bull Marketing Objective We do not only want to enter the market, but we want to dominate. There is a list of obstacles that we may face and are prepared to handle. Possible Issues Long lasting foreign competitors Export/distribution plan Gaining locals' approval of our products Trade barriers Marketing campaigns that are localized for the new markets 4P's: Product Strategy Energy drink with herbal ingredients and antioxidants Brand name and logo will remain the same as the U.S. Red Bull Brand Design of Can will be predominantly red with blue and silver accents Packaging will be individual, not bulk Chinese preference 4P's: Promotion Strategy Create awareness among 35% of young adults between ages of 18-40 who live in Beijing, Shanghai, Hong Kong, and Tianjin

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