Explain in detail

 

• Define customer value and its importance in crm based on what the textbook says. Then talk about mass customization and how it helps with customer value.
•  Brief summary about what Netflix is and how Netflix creates value to customers through the search engine recommendation and mass customization.

Answer rating: 100% (QA)

Customer value refers to the perceived benefits and worth that customers derive from a product or service in relation to its cost It is a central concept in customer relationship management CRM and ma... View the full answer