Question: EXPLAIN IN DETAIL WITH RELEVANT EXAMPLES. Question 5 a) The barriers to marketing entry concerning distribution channels, government policy, cost advantage, and competitor response become

EXPLAIN IN DETAIL WITH RELEVANT EXAMPLES.

Question 5 a) The barriers to marketing entry concerning distribution channels, government policy, cost advantage, and competitor response become threats to new entrants. Discuss three (3) of these barriers in details. (15 marks) b) The relationship of narrow market strategy and broad market strategy with the scope of the target market or product mix width yields four generic strategies. Explain any three (3) generic strategies. (15 marks) TOTAL 30 MARKS

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