Question: Explain market segmentation variables and use Amazon as an example for that type of segmentation. Explain what variables can be used for segmenting the market

  • Explain market segmentation variables and use Amazon as an example for that type of segmentation.
  • Explain what variables can be used for segmenting the market and discuss your rationale for each.
  • Analyze Amazons targeting and positioning strategy in Africa.
    • To support your answer, go to Amazons Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in the post that reflect Amazons targeting and positioning strategies.

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