Explain: Patel Suits Case Study $($Relationship$-$Building in Negotiation$).$ Mavji Patel owns a tailoring business in St Lucia in the Caribbean. His main product line is in mail$-$order of made$-$to$-$measure jackets and trousers. This had been his father$$s business until he handed over his business to Mavji on retirement. His father$$s original trade was the general repair of men$$s clothes, which still accounted for a declining percentage of Patel Suits$$ total profit, with most of the rest in mail$-$order suits. Mavji had taken the business to the current mix of products, marketed under his father$$s slogan: Patel Suits You. Recently, Mavji had designed a new lightweight suit $($Patel Specials$)$ which doubled as formal wear for business or smart casual, and this was currently growing towards twenty per cent of total profit.