Question: Explain the basic elements of the marketing mix. Differentiate between e-business strategies that use product-based marketing and those using customer-based marketing. Describe the variables traditionally

  1. Explain the basic elements of the marketing mix.
  2. Differentiate between e-business strategies that use product-based marketing and those using customer-based marketing.
  3. Describe the variables traditionally used in market segmentation.
  4. Explain how market segmentation can be customized on the Web.
  5. Explain the five-stage model of customer loyalty and the importance of customer retention.
  6. List and describe various advertising formats and email applications used in electronic commerce.
  7. Explain how firms can use technology-enabled customer relationship management to improve marketing.
  8. Summarize the considerations for creating and maintaining a brand on the Web.
  9. Describe the use of search engine positioning and the considerations for web site naming.

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