Question: Explain the BCG Matrix. Use a Brand with multiple products in its portfolio to demonstrate how different products can fit in each quadrant of the

Explain the BCG Matrix. Use a Brand with multiple products in its portfolio to demonstrate how different products can fit in each quadrant of the matrix. Explain why each of those products should be in each quadrant. Finally, how should the brand manage the portfolio of products by using the BCG matrix (i.e. which products should be promoted, which should be sold off or removed, etc.)?

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