Question: Explain the difference between a channel of distribution and physical distribution. 2. Explain the role of channel intermediaries in the product distribution process. Why is
- Explain the difference between a channel of distribution and physical distribution.
2. Explain the role of channel intermediaries in the product distribution process. Why is their role important?
- How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.
- What is the key difference between merchant wholesalers and agents/brokers? What are the risks and benefits of each approach for producers?
- Do you think that the movement toward multichannel retailing will continue to grow? Why or why not?
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