Question: Explain the difference between a channel of distribution and physical distribution. 2. Explain the role of channel intermediaries in the product distribution process. Why is

  1. Explain the difference between a channel of distribution and physical distribution.

2. Explain the role of channel intermediaries in the product distribution process. Why is their role important?

  1. How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.
  2. What is the key difference between merchant wholesalers and agents/brokers? What are the risks and benefits of each approach for producers?
  3. Do you think that the movement toward multichannel retailing will continue to grow? Why or why not?

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