Question: Explain the difference between a house of brands and a branded house. Provide an example of each. Pruning weak brands will ensure that the remaining

  1. Explain the difference between a house of brands and a branded house. Provide an example of each.
  2. "Pruning weak brands will ensure that the remaining brands will continue to grow and thrive." Which modern-day brands could use pruning? Provide two examples. Justify your selections.
  3. Select an industry and identify a brand in each of the of the competitive brand strategies. Provide an overview of each brand's strategic approach.

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