Question: Explain the difference between a product and a service. (5 marks) What are the characteristics of a retail service? (4 marks) Provide a description and

Explain the difference between a product and a service. (5 marks)

What are the characteristics of a retail service? (4 marks)

Provide a description and one example for each of the characteristics of a retail service. (16 marks)

Select a retail service organization not used in the course learning materials. Provide the marketing objective, target audience, benefits offered, and marketing strategy for this retail service organization.

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