Question: Explain the difference between above the line and below the line advertising. (5 Marks) Describe five factors required for socially responsible marketing communication. (10 Marks)

  1. Explain the difference between above the line and below the line advertising. (5 Marks)
  2. Describe five factors required for socially responsible marketing communication. (10 Marks)
  3. Using examples illustrate how the internal environment affects a firms marketing efforts. (10 Marks)
  4. Demonstrate the importance of customers as a microenvironment factor. (5 Marks)

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