Question: Explain the differences between advertising and sales promotion Outline three reasons why spending more money on advertising might fail to increase sales to expected level.

  • Explain the differences between advertising and sales promotion
  • Outline three reasons why spending more money on advertising might fail to increase sales to expected level.
  • State three methods, other than an increase in sales, that a business might use to assess the effectiveness of a promotional campaign.
  • How can promotion be used to extend a product's life cycle?
  • For which products might point-of-sale displays be a useful form of promotion?
  • Why is packaging an important aspect of promotion for many consumer products?

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