Question: Explain the five Effective Segmentation Criteria. Define value proposition and its usefulness in marketing strategy. Explain how the VALS segmentation system can be useful to

Explain the five Effective Segmentation Criteria.
Define value proposition and its usefulness in marketing strategy.
Explain how the VALS segmentation system can be useful to a marketer.
How can a firm develop and establish effective positioning? Explain.
What is brand equity, and how is it built, measured, and managed? Explain.
Explain the relationship among the three concepts: segmentation, targeting, and positioning.

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