Explain the following metrics and suggest tools that a marketer can use to measure each metric. Clicks
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Question:
- Explain the following metrics and suggest tools that a marketer can use to measure each metric.
- Clicks
- Click-Through Rate (CTR)
- Engagement (social interactions) - questions/replies/comments or shares, retweets, reposts, and regrams to name a few.
- Engagement Rate
- Hashtag Performance
- Organic Likes
- Paid Likes
- Reach
- Sentiment
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