Explain the following terms based on your understanding. Example should be provided for clarification. Please based on the slide given and provide answer by own word. Three points each questions.

[Define + Explanation +Example/ Further explanation]

1.Digital Media [3M]

2.Owned media [3M]

3.Social Media [3M]

4.The LARA Framework [3M]

Digital media is any form of media that uses electronic devices for distribution Digital Media This form of media can be created, viewed, modified and distributed via electronic devices. The digital communication must look at the round ecosystem combining both search and social. Owned Media Owned media is anything that you have full control of. This can include What are the media that we can own? Brand Website Social Media Profiles Blog EF The f ==hM Social Media Use the power of emerging social media to connect your business with everyone... ...especially your regular and targeted customers. UK DO Characteristics of Social Media Accessibility Co-creation of content Social Media Many-to-many conversations Interaction & Comments Common interests BPM & Social Media 10 Social Media Completely change how people interact with brands. From broadcasting at customers to engage with customers. The LARA Framework Listen to customer conversations Analyze conversations Relate information within enterprise systems Act on customer conversations