Explain the functional areas that were focused on within these studies, such as marketing, human resources, social media, and web analytics.

Combita Nio, H. A., Cmbita Nio, J. P., & Morales Ortega, R. (2020). Business intelligence governance framework in a university: Universidad de la costa case study. International Journal of Information Management, 50, 405-412. https://doi.org/10.1016/j.ijinfomgt.2018.11.012

Omar, Y. M., Minoufekr, M., & Plapper, P. (2019). Business analytics in manufacturing: Current trends, challenges and pathway to market leadership. Operations Research Perspectives, 6, 100127. https://doi.org/10.1016/j.orp.2019.100127