Question: Explain the Integrated market structure plan for the XPO logistics (Xternal Portable Office) and the give the solution of following questions? 1.Need of IMC 2.Target

Explain the Integrated market structure plan for the XPO logistics (Xternal Portable Office) and the give the solution of following questions? 1.Need of IMC 2.Target audience 3. Marketing channels: Face to face, email, digital, app, texting 4. Opinion leaders marketing 5. Communication objective: brand image, dollar rate, expensive, competitive advantage 6. Buyer readiness stages: 7. Promotional budget: affordable method, percentage of sales method, objective and task method, competitive method 8. Promotional tools: advertising, personal selling, discount, public relations, direct approach 9. Push and pull strategy: 10.Customer feedback:

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