Explain the potential problem which could arise from using ROI as the incentive measure for managers. What are some specific actions a company might take to resolve this potential problem?

Some companies integrate sustainability measures into the traditional four perspectives in their balance scorecards. Other companies create a new perspective (or two) for sustainability. Which method do you think would result in better supporting sustainability efforts throughout the organization? Explain your viewpoint. Comment and advise on another students method/viewpoint?