Question: Explain the process called parallel importing (the gray market) and some ways to fight it. Consider the case of a laptop computer. Please do not
Explain the process called parallel importing (the gray market) and some ways to fight it. Consider the case of a laptop computer. Please do not consider reducing prices. Adapt a price to escalated costs, inflation and devaluation: Price in Germany: 100 Euros Shipping: 25 Euros (container rate) Local costs: 200 AED Current price: 1000 AED Local inflation: 25% Current exchange rate: 1 Euro = 4 AED Anticipated exchange rate: 1 Euro = 5 AED What price must we charge to maintain a 300 AED margin next year
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
