1. Explain the pros and cons of using behavioral targeting for marketing.Give an example of a company using behavioral targeting to show you understand the concept and application.
2. You are the purchasing manager at an office products supply company. Using your own examples, explainthe differences between a straight rebuy, a modified rebuy, and a new-task purchase.
3. When Sony introduced the world's first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market. The price dropped steadily through the years.A28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $450 in 2014. What pricing strategy did Sony use here?Give an example of another company who uses a similar strategy and explain that strategy.