Explain the rationale for how the components included in your mood board represent the target audience. How does the information in the customer profile help you understand the target audience$$s expectations? Company: Olive Garden is a family$-$friendly chain featuring Italian entrees, pastas and salads.

Items served: Italian entrees, pasta, salads, and specialty drinks

Customer Profile$/$Demographics: Older and young couples, families with kids, and social groups come here to have dinner in a quiet ambiance.

Target Audience Preferences

Font: Stylized cursive fonts such as Brush Script MT and Signpainter can be used in combination with simple serif and sans$-$serif fonts. Avoid decorative fonts such as American Typewriter, Magneto and Marker Felt.

Image: Images should reflect Italian$-$oriented themes$$Italian cuisine such as pasta, mozzarella, and lasagna$$in Italian settings.

Color: Shades of black, brown, green, white, and orange. Avoid overtly expressing colors of the Italian flag.