Question: Explain the relationship between a consumer's self - concept and body presentation. q , combine data on consumer expenditures and socioeconomic variables with regional information

Explain the relationship between a consumer's self

-

concept and body presentation.

q,

combine data on consumer expenditures and socioeconomic variables with regional information in order to identify commonalities in consumption patterns of households in various regions.

Demographic techniques

Psychoanalytic approaches

Values and Lifestyles segments

Geodemographic techniques

Explain the relationship between a consumer's self-concept and body presentation. q,

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