Question: Explain the relationship between Communication Plan (Advertising Strategy or Creative Strategy) and Media Planning and argue this relationship with the artcile called A Shift From

Explain the relationship between Communication Plan (Advertising Strategy or Creative Strategy) and Media Planning and argue this relationship with the artcile called "A Shift From Media Planning to Communication Planning" (we are sharing) and the report published by Deloittle called "Turkey's Estimated Media and Advertising Investment" (April 2020) that we are also sharing.

the sharing; https://drive.google.com/file/d/1Y4jvw6zpuEylqhv1ew_K-99UYI1Zo03m/view?usp=sharing

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