Explain the role of brands in a monopolistic competition market. How can the pricing and profits for a firm in this market structure differ from perfect competition and when will the two market types reach the same outcome? Why does that make it essential for firms to have a strong brand identity? Give an example of a product with this type of market structure and discuss (briefly) how the firms have established their brands.

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Brands in Monopolistic Competition Differentiation and Distinction In a monopolistic competition market brands play a central role in differentiating ... View the full answer