Explain the strategic implications of various methods used to execute each message strategy objective.

Instructions

Fear$-$based message strategies are powerful yet challenging to implement. In addition, ads that scare the consumer into action tend to have limited application since only some product categories are well suited to messages that invoke fear. Create $1-2$ fear$-$based ads. These ads should include visual and written components. You will present this ad at the start of our next class, and your peers will evaluate it$.$ You will be judged on the effectiveness of the ads using the guidelines for fear$-$based strategies.