• Explain the strategic planning process.
• Explain the purpose of strategic analysis in the strategic planning process.
• Evaluate the current mission, vision, and values of the Turul Winery business.
• Explain the concept of competitive advantage and why it is important to an organization.

SOAR Analysis for Competitive Advantage

Produce a SOAR analysis diagram based on the following inquiries:

• Conduct an analysis of the Turul Winery to identify a minimum ofthreestrengths of the organization that result in competitive advantages.
• Conduct an analysis of the Turul Winery to identify a minimum ofthreedomestic and international business expansion opportunities that capitalize on the organization's competitive advantages.
• Conduct an analysis of the Turul Winery to realize a minimum ofthreeorganizational aspirations that may result from the organization's competitive advantages.
• Conduct an analysis of the Turul Winery to determine expected results of market opportunities and organizational aspirations derived from the organization's competitive advantages.

Business Expansion Research

• Outline and explainoneidea for business expansion in domestic markets based on the results of your extensive series of analyses.
• Outline and explainoneidea for business expansion in international markets based on the results of your extensive series of analyses.
• Analyze the segmentation variables ofonedomestic market foronebusiness expansion idea using research tools.
• Analyze the segmentation variables ofoneinternational market foronebusiness expansion idea using research tools.

PESTLE Analysis

Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:

• Develop a diagram illustrating thesixcomponents of a PESTLE analysis.
• Identify a minimum ofthreerisks or threats foronebusiness expansion idea inonedomestic market using a PESTLE analysis.
• Identify a minimum ofthreerisks or threats foronebusiness expansion idea inoneinternational market using a PESTLE analysis.

Business Model Canvas

Using all of the information, ideas, and thoughts you have developed as a result of the extensive analyses you have done on the Turul Winery, produce a business model canvas using the template.

• Complete theninerequired sections in the business model canvas.
• Demonstrate convergent analytical thinking in each section of the business model canvas.
• Include a minimum ofthreebullet points of information in each section of the business model canvas.

Strategic Intent

• Formulate a statement of strategic intent for the Turul Winery to expand into domestic and international markets.
• Restructure the mission of the Turul Winery to support an expansion effort into domestic and international markets.
• Restructure the vision of the Turul Winery to support an expansion effort into domestic and international markets.
• Restructure the values of the Turul Winery to support an expansion effort into domestic and international markets.

Blue Ocean Strategy

• Explain the principles of blue ocean strategy.
• Explain the benefits and risks of using blue ocean strategy for business expansion planning into domestic and international markets. Provide reasoning.
• Explain how the use of the blue ocean strategy will aid in the planning of business expansion into domestic and international markets. Provide reasoning.

Strategic Goals and Objectives

• Establishonestrategic goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Developthreebusiness objectives that support the strategic goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Use a sound goal planning structure supported by theoretical research to effectively structure your goals and objectives.

Stretch Goals and Objectives

• Establishonestretch goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Developthreebusiness objectives that support the stretch goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Use a sound goal planning structure supported by theoretical research to effectively structure your goals and objectives.

Financial Goals and Objectives

• Establishonefinancial goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Developthreebusiness objectives that support the financial goal, in alignment with the organizational mission, vision, and values, that supports a business expansion effort into domestic and international markets.
• Use a sound goal planning structure supported by theoretical research to effectively structure your goals and objectives.

Target Marketing

Using your ideas for domestic and international business expansion, develop a target marketing strategy for each idea using the following criteria:

• Developonemarket segmentation profile for business expansion into domestic markets.
• Developonemarket segmentation profile for business expansion into international markets.
• Choose a target marketing strategy that is consistent with blue ocean strategy principles for business expansion into domestic and international markets. Provide reasoning.
• Develop a concise unique selling proposition (positioning strategy) for a business expansion idea into domestic markets.
• Develop a concise unique selling proposition (positioning strategy) for a business expansion idea into international markets.

Contingency Planning

• Identifythreerisks to a business expansion into domestic markets.
• Identifythreerisks to a business expansion into international markets.
• Develop ideas to mitigate or avert each risk to ensure safety, sustainability, and preservation of assets.

Audience, Reasoning, and Research

• The strategy report addresses the owner of the Turul Winery.
• Use reasoning skills to support your statements, ideas, and decisions.
• Use a minimum of three peer-reviewed academic research resources to substantiate your thoughts, opinions, and ideas.