Question: Explain the three basic source attributes which contribute to a source's (e.g., an endorser) effectiveness, according to Herbert Kelman (15%). Critically discuss the mechanism of

Explain the three basic source attributes which contribute to a source's (e.g., an endorser) effectiveness, according to Herbert Kelman (15%). Critically discuss the mechanism of each attribute by which the source (e.g., endorser) affects attitudes and behaviour (15%). Provide examples to support your answer. (20%)

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