Question: Explain the two options when targeting customers based on where they live. List the key trends in the Canadian market. List the variables used to

Explain the two options when targeting customers based on where they live.

List the key trends in the Canadian market.

List the variables used to segment the market. Explain.

What is ethnic segmentation? Explain.

What is physiographic segmentation? Explain.

What is behavior response segmentation? Explain.

What is positioning? Give an example.

What is repositioning? Explain.

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