Explain the Uses and Gratification Theory (UGT) and how it explains social influence on decision making. Include an example in your discussion to clarify the key points. Section B: Please Answer Two (2) Questions Define the concept of consumer tribes and explain their primary functions. From a marketer's perspective, outline the advantages and limitations associated with consumer tribes. Provide examples to explain the key points in your discussion. Explain the concept of engagement from a marketer's and a practitioner's perspective as well as the challenges of defining engagement generally. Discuss the different types of engagement by using examples to illustrate your discussion. Discuss how marketing practitioners have increasingly availed of gamification to achieve a certain desired outcome. Outline the core strategies on which marketers rely to create a game-like experience. Through examples discuss how marketers can use gamification effectively.