Explain the value and process of effective strategic planning including identifying critical success factors, weaknesses, strengths, opportunities, and threats.

Select a company of your own choosing $($could be a small business or a larger, more well known company$).$

Perform a SWOT analysis.

What are your selected company's key strengths, weaknesses, opportunities & threats?

Complete a detailed Porter's Five Forces analysis

In the next one to three years, what should your company focus on to grow the business and what steps can they take to achieve growth goals?