Explain the ways in which market segments may be evaluated and how these evaluations are used to select an effective targeting strategy.

Compare and contrast a targeting strategy and a positioning strategy; distinguish the interrelationship$($s$)$ between the two strategies. Examine the accuracy, relevance, logic, and objectivity of the information used to support your work.

Predict how the use of Customer Relationship Management $($CRM$)$ influences long$-$term business profitability and success.

Form conclusions about the need for market segmentation, including a discussion of the available methodologies for selecting appropriate market segments.

Judge the effectiveness of a competitor's targeting and positioning strategies in your market. Your conclusions should be a logical summary of the findings of your inquiry and analysis. Discuss relevant limitations and implications with supporting detail.

$*$You must use three outside research sources for this assignment. Please note this requires FULL APA paper requirements. This is preparatory skill$-$building.