Question: Explain two ways in which a consumer could be described as vulnerable. What factors might make a person vulnerable in each sense? What are the

    • Explain two ways in which a consumer could be described as vulnerable. What factors might make a person vulnerable in each sense? What are the ethics of marketing to the vulnerable?
    • What are the three pillars of sustainability? What is the difference betweenconsumer desires andcitizen beliefs? How is this distinction relevant to business's environmental responsibility?
  • Provide evidence or support for your answers. Cite and reference accordingly.

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