Question: Explain what CP Group gained and what challenges oif faced by using the strategy you have identified. (8 marks) In 1998, Britain's Tesco PLC acquired

Explain what CP Group gained and what challenges

Explain what CP Group gained and what challenges oif faced by using the strategy you have identified. (8 marks)

In 1998, Britain's Tesco PLC acquired a 75% stake in Thai's CP Group Lotus chain, one Thailand's biggest grocery chain. Fast forward to December 2020, and CP Group has not only bought back Lotus stores from Tesco Lotus but it has also acquired assets of Tesco PLC in Malaysia in a record-breaking deal worth for USD 10.6 billion. The acquisition gave CP Group control of all Tesco Malaysia's and Tesco Lotus Thailand's grocery stores, which has since been rebranded as Lotus

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