Question: Explain what it means to be a consumer. Provide two or more examples to support your explanation. Analyze the process consumers use to make decisions.

  • Explain what it means to be a consumer. Provide two or more examples to support your explanation.
  • Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
  • Examine how conditioning and culture challenge the development of a marketing strategy.
  • Analyze how consumers' needs could change the strategy for a marketing campaign.

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