Explain when a Balanced Scorecard would be most useful for a company and who would be in charge of creating one. Then, describe how different aspects of the scorecard can be more beneficial for some companies rather than others.

Sample scorecard:

Financial Objectives Measures Targets: Timeline/ Metrics Increase market share Total Revenue Increase 5% in first year Customer Objectives Measures Targets: Timeline/ Metrics Increase customer value Increase 5% in first year Increase profit contribution per customer Internal Business Process Objectives Measures Targets: Timeline/ Metrics Decrease time by 3% in first year Decrease lead times for new contract implementation Project implementation time frames Learning and Growth Objectives Measures Targets: Timeline/ Metrics Decrease employee turnover Reduce by 4% in first year Facilitate regular training and opportunities for development