Question: Explain why business strategy is so difficult and challenging. Why is business strategy so important to the long-term success of a business? Think of a

Explain why business strategy is so difficult and challenging.

Why is business strategy so important to the long-term success of a business?

Think of a business with which you are unfamiliar. Which of the generic strategies do you think think they should pursue?

Provide a quotation from an outside source. This can be an academic article, news story, or popular press. This should be something that supports your argument. Use the sandwich technique and cite your source in APA in text and then a list of full text citations at the end of the homework assignment of all three sources used.

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