Question: Explain why Columbus, Ohio is considered to be an effective test market. Summarize why Wendy s uses that city for test marketing purposes. Research a

Explain why Columbus, Ohio is considered to be an effective test market. Summarize why Wendys uses that city for test marketing purposes.
Research a company that has performed test markets (this can be fast food or any other type of product/service). Identify the product or service being tested and explain the specifics of the test market - location, demographics, and rationale for choosing that market.

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