Question: Explain why concepts (payer vs. user) should be considered in e-commerce. (4 points) (1) answer this from the perspective of B2B and B2C (2) answer

Explain why concepts (payer vs. user) should be considered in e-commerce. (4 points) (1) answer this from the perspective of B2B and B2C (2) answer this from the perspective of consumer behavior

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