• Explain why data modeling and databases (rather than a traditional file environment) are important for the company described in the case. Be specific using examples from the case (2 points).
• State whether this company needs to implement a data warehouse. If yes, provide justification for your answer. Likewise, if it is not required, justify your answer (2 points).
• Explain if this company has big data. If yes, explain which specific company data is big data - and how you know it is big data. You must provide reasons and explanation. (2 points).