Question: Explain why it is helpful for brands to set up some level of marketing automation. Evaluate why itmightbe important to help customers feel likethey arebeing

  • Explain why it is helpful for brands to set up some level of marketing automation.
  • Evaluate why it might be important to help customers feel like they are being treated as individuals rather than one of thousands of customers.
  • Describe an experience you have had where a company sent you an email that seemed out of place or just incorrect because its marketing automation had not been set up correctly. How did that make you feel as a customer or potential customer?
  • Describe a business where a mistake in marketing automation could actually result in angry customers and even loss of business.

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Why Marketing Automation is Helpful for Brands Increased Efficiency Automation streamlines repetitive tasks like email campaigns social media posting ... View full answer

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