Explain why marketers looking to reach a global audience must consider social networks beyond Facebook. Question 2 5 Points Ryze.com was the first social network. True False Question 3 5 Points Large social networks are being threatened by niche social networks that cater to specific interests. True False Question 4 5 Points Why should firms consider investing in a presence on larger social networks? They set social media trends and have the largest audiences. It is where the competition is. It is where good content has the best chance of being shared. It is where the consumers are. They will likely grow, so a presence there will pay off in the future. Question 5 5 Points If your product is visual, the best social media platform would likely be: Facebook. LinkedIn. Instagram. Orkut. a white label network. Question 6 5 Points Social networks blur the line between business and personal life. True False Question 7 5 Points A white label social network can also be called a corporate social network. True False Question 8 5 Points As a marketer, one thing to keep in mind is that social media users are _____. intense pragmatic interested in their favorite brands fickle loyal Question 9 5 Points For the social media marketer, "know the audience" means: understand what your target audience is thinking. understand where they hang out. meet as many as possible in person. make as many friends as possible on Facebook. all of these are correct. Question 10 5 Points Which social network made the mistake of alienating its early adopters by deleting suspicious accounts? Ryze Friendster SixDegrees Tribe.net MySpace Question 11 5 Points Why are social networks so useful for businesses that sell to consumers? It costs much less than traditional advertising. Companies can easily see what the competition is doing on social networks. It is a useful medium for broadcasting messages to a large audience. They are a great way to find and reach potential customers. It does not require any technical knowledge. Question 12 5 Points When considering what social media platform to use, the marketer should consider whether: the target audience are consumers or professionals. the product is visual. the consumers like to collaborate. product demonstrations are needed. all of these are correct. Question 13 5 Points The only platform that is inclined toward African-Americans and Hispanics is: Facebook. Twitter. Instagram. Pinterest. Digg Question 14 5 Points Google's Orkut is a popular social network in Brazil, but not in the U.S.. True False Question 15 5 Points It is considered a best practice for companies to set up a profile on Facebook. True False Question 16 5 Points Which of the following statements is false? Social networks have become an effective way to find new customers. Social networks allow companies to build brand awareness. People on social networks seek out brand relationships. Social networks serve as a channel for marketing messages. Companies can converse with target audiences on social networks. Question 17 5 Points According to the text, which is not recommended in optimizing a profile for LinkedIn? Complete a profile with as much detail as possible Post a head shot Include your job title Join up to 50 groups and participate Get recommended Question 18 5 Points What is a social network site? A website where users can share thoughts and information. A photo or video sharing site. An online service where members can establish relationships. A business-to-consumer digital platform. A type of discussion forum. Question 19 5 Points Discussion boards are an earlier form of social networks. True False Question 20 5 Points What are the benefits of marketing with social networks?