Explain why non-integrated sales and marketing information systems lead to enterprise-wide inefficiencies, higher costs, lost profits, and

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Explain why non-integrated sales and marketing information systems lead to enterprise-wide inefficiencies, higher costs, lost profits, and customer dissatisfaction?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 20, 2024 12:58 AM

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Explain why non-integrated sales and marketing information systems lead to enterprise-wide inefficiencies, higher costs, lost profits, and

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Nonintegrated sales and marketing information systems can lead to various inefficiencies higher costs lost profits and customer dissatisfaction due to several reasons 1 Data Silos When sales and marke... View the full answer

International Marketing And Export Management

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