Question: Explain why relationship marketing might be important for a top notch resort. (5) Based on some recent findings, some researchers have questioned about the role

Explain why relationship marketing might be important for a top notch resort. (5)
Based on some recent findings, some researchers have questioned about the role of attitude in understanding consumer behaviour. In your opinion, how relevant is attitude in predicting consumer behaviour? (5)
Using an example, explain the role of culture in influencing consumer behaviour. (5)
Explain why marketers might be interested in consumer perception. (5)

5. Using examples, explain the three components of social class. (5)

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